Every aspect of Western culture needs a new code of ethics - a rational ethics - as a precondition of rebirth.
Act only according to that maxim whereby you can at the same time will that it should become a universal law.
It is inexcusable for scientists to torture animals; let them make their experiments on journalists and politicians.
We have a mantra: don't be evil, which is to do the best things we know how for our users, for our customers, for everyone.
Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws.
Moral excellence comes about as a result of habit. We become just by doing just actions, temperate by doing temperate actions, brave by doing brave actions.
