This above all: to thine own self be true, and it must follow, as the night the day, thou canst not then be false to any man.
I used to think that the worst thing in life was to end up alone. It's not. The worst thing in life is to end up with people who make you feel alone.
The individual has always had to struggle not to be overwhelmed by the tribe. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
