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If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

Jeff Bezos

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"Work hard, have fun, make history."

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"The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company."

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"I believe you have to be willing to be misunderstood if you're going to innovate."

Jeff Bezos