Only the mob and the elite can be attracted by the momentum of totalitarianism itself. The masses have to be won by propaganda.

"Promises are the uniquely human way of ordering the future, making it predictable and reliable to the extent that this is humanly possible."

"Love, by its very nature, is unworldly, and it is for this reason rather than its rarity that it is not only apolitical but anti-political, perhaps the most powerful of all anti-political human forces."